Privacy Policy
Last updated: October 2026
PrimalFade is operated by PrimalFade Limited, Hawera, New Zealand ("we", "us"). This policy explains what personal information we collect when you play, why we collect it, who helps us handle it, and the choices you have. Questions or requests: hello@primalfade.com.
1. Who can use PrimalFade
PrimalFade is for adults only. You must be 18 or older to create an account or play. We do not knowingly collect information from anyone under 18. If we learn that an account belongs to someone under 18, we may suspend it and delete its data.
2. What we collect
- Account details: your email address, and your password stored only as a salted hash (we cannot read your password). We also record that you confirmed you are 18 or older, and when.
- Game data: the name and pronouns you choose, your saved games, your messages to characters and the story text and phone calls and texts generated in reply, trust levels and story progress.
- Credits and purchases: your credit balances and a record of purchases and refunds. Card details are entered on Stripe's payment page, or in Google Play when you buy inside our Android app, and are never seen or stored by us.
- Reports: if you report a character's reply, we keep the reply text, the reason and any note you add, so we can review it.
- Technical data: basic server logs (such as IP address and request times) used to keep the service running and secure, and small items stored in your browser (such as your sign-in token, wallet ID, saved game ID and language) so the game works.
- Optional extras: if you join our mailing list or waitlist, your email address.
We do not use advertising or tracking cookies.
3. How we use it
- To run your account, sign you in, and keep your saves and credits.
- To generate the story: your messages are sent to an AI service to write character replies.
- To take payments, give credits and process refunds.
- To send verification and password-reset emails, and, if you opted in, updates.
- To keep the service secure and prevent abuse, including content extraction described in our Terms of Use, and to review content that players report.
4. Who handles it for us
We use these providers to run PrimalFade. They process data only to provide their service to us.
| Provider | What for | What they receive |
|---|---|---|
| Anthropic | AI story generation | Your messages and recent story context, with your chosen name and pronouns |
| ElevenLabs | Voiced phone calls | The text of a character's spoken lines |
| Stripe | Payments and refunds | Payment details you enter at checkout; purchase and refund records |
| Google Play | Purchases in our Android app | Purchase records (Google handles your payment details) |
| Brevo | Emails | Your email address and the verification or reset message |
| Render | Hosting and database | All data described above, stored on their servers |
| Netlify | Website delivery | Standard web request data |
We do not sell your personal information. We may disclose information if the law requires it.
Some providers are based outside New Zealand (including in the United States), so your information may be processed overseas.
5. How long we keep it
We keep your account and game data while your account is active, so your saves keep working. Conversation history is kept so your story can continue. When you ask us to delete your account, we delete your account, saves, conversations and wallet. We may keep purchase and refund records for as long as accounting or legal rules require.
Deleting your PrimalFade account
To delete your PrimalFade account and its data, email hello@primalfade.com from the email address you signed up with, with the subject "Delete my PrimalFade account". We will delete your account, saved games, conversations, credits and wallet within 30 days and email you when it is done. Purchase and refund records may be kept for as long as accounting or legal rules require. This applies to accounts used on the website and in the Android app.
Deleting some of your data without closing your account: email hello@primalfade.com from your account's email address and tell us what to delete, for example a saved game, your conversation history with a character, or your mailing list subscription. We will delete it within 30 days and confirm by email. Your account, credits and anything you didn't ask us to delete will stay.
6. Your choices and rights
You can ask us to give you a copy of your information, correct it, or delete it. Email hello@primalfade.com from the address on your account and we will respond. You can also clear the data stored in your browser at any time, and you can reset your password from the sign-in screen. If you are in New Zealand you may also complain to the Office of the Privacy Commissioner.
7. Security
Passwords are hashed, connections use HTTPS, and sign-in attempts are rate limited. No online service can promise perfect security, so please use a password you do not use elsewhere.
8. Changes
We may update this policy. The date at the top shows when it last changed. If the changes are significant we will tell you in the game or by email.